Microsoft’s hype train is derailed by the Xbox One X

Prior to E3 much of the hype surrounded Project Scorpio. Would this be Microsoft’s big come back, or another terra-flop? Head of Xbox, Phil Spencer, wasted no time in unveiling the latest addition to the Xbox One family: Xbox One X.

Priced at $499 and releasing on November 7th the Xbox One X was confirmed to be Microsoft’s answer to Sony’s PS4 Pro, and it’s more than a match for its competition. Its specs comprehensively crush Sony’s premium console offering. However, given the hype, it’s hard to ignore the feeling that the Xbox One X announcement detracted from what was otherwise a solid press conference from Microsoft.

Spencer announced that they would be showing over 40 games during their press conference, with 20 Xbox One exclusive games. It’s important to note that this conference continued the E3 trend of playing fast and loose with the definition of ‘exclusive’, many of the titles shown were ‘Console Launch Exclusive’ titles rather than outright exclusives.

After a lengthy presentation of Forza Motorsport 7, which looked phenomenal, we got our first official glimpse of Assassin’s Creed Origins. Metro: Exodus blended a tense trailer with a remix of ‘In the House, In a Heartbeat’ (the song you remember from 28 Days Later) to whet the appetite and the refreshing visual upgrade coming to Minecraft was a pleasant surprise. The announcements were slick; the trailers relentless.

We were treated to a plethora of titles which will do a solid job of padding out the Xbox One catalogue. Titles like The Last Night and The Artful Escape were the most stylish offerings from ID@Xbox Games. Ori and the Blind Forest’s sequel was announced and Full Bright’s Tacoma is heading for an August 2nd release date on PC and Xbox One. Although, nothing quite enriches the Xbox One catalogue like the big reveal of backwards compatibility with original Xbox games. It’s a wonderfully diverse offering. Closing the show with Bioware’s beautiful new IP Anthem was almost perfect. However, it needed to be an Xbox exclusive. Microsoft needed that mic-drop moment to capitalise on the momentum they’ve built over the past year. With so much hype surrounding the Xbox One X, that expectation corroded the impact of Microsoft’s show reel.

There remains a dearth of exclusive Xbox games which will entice gamers into returning to the Xbox ecosystem. There was no Bloodborne, Uncharted, Persona, Last of Us or Horizon equivalent. The titles announced look fun, some of them look innovative, but none of them are enough to entice gamers into investing in the Xbox ecosystem. Most of the games are mid-tier games which ordinarily would have made for a good showing from Xbox, but they needed more. If these titles were padding out the existing catalogue without the promise of the “most powerful games console ever” then this conference would have gone down as one of their best showings in years. No console exclusive announced, be it ‘console launch exclusive’ or ‘outright exclusive’ (please stop bastardising the word guys), was a console selling title.

That is where Microsoft is right now, they will be compared unfavourably to Sony on exclusives and nothing announced at the conference stands up as a console exclusive. Microsoft’s new console crushes its opposition in terms of specs, but it’s exposed without upcoming quality content of the aforementioned Sony exclusives. It’s not about ‘winning’ but rather offering a reason to play on Xbox. Timed exclusives are not enough. As it stands, Crackdown 3 and Super Lucky’s Tale will be the two games launching with the Xbox One X and, given the hype, there needed to be more.

Microsoft put together a good conference, however, they remain hampered by the false start which has plagued them this generation. The hype train they unleashed last year with their Project Scorpio announcement derailed what would have been an effective showcase. None of the exclusive offerings were emphatic enough to showcase the strength of the Xbox One X. Had those games been announced for a stable Xbox ecosystem things would look much more positive.

It’s testament to how bad the initial Xbox One release was that the presence and unveiling of the world’s most powerful games console could be seen to be detrimental, but what Xbox needs right now is games, diverse, unique and exclusive games. Whilst their conference provided a quantity of those, it didn’t manage to provide a quality exclusive title required for Xbox One X’s unveiling.

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